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Cyclists In Burbank Beat JetBlue To Long Beach!
LONG BEACH (CBS) — Bike vs. Plane? It should be obvious to anyone who would win that contest. Well, not so fast! Some bloggers, hearing about JetBlue’s $4 fare from Burbank to Long Beach decided to lay down a challenge and see if some bike riders could beat the airline in a cross town race. A cycle group known as the Wolfpack Hustle set off just before 11 a.m. Saturday. A blogger also left his home, in Burbank, about the same time. Using the bike path along the LA River for most of their trip,… (losangeles.cbslocal.com) Plus d'info...Sort type: [Top] [Newest]
D Mo JetBlue would never reveal how much extra customers were brought into their fold after this attention-grabbing stunt but one thing is for sure, any product or service just got to have a continuous advertising campaign going all the time even if the have cornered a given market, otherwise people might forget about them. Just ask any Madison Ave. type and he can exxplain this in detail. In short: kudos for JetBlue that exploited the 405 closure to their advantage.
Yes, Jet Blue got a lot of free attention last weekend but that is about it. I challenge anyone to show how this translates into future business that they don't already have. This amounts to a giant Groupon deal on an airline ticket.
I am with the person who says eliminate these short hop flights.
They are useless sky clogging trips.
They are useless sky clogging trips.
Back in the day PSA (Remember them? I still miss that airline) had a re-positioning flight on Saturday or Sunday mornings from SJC to OAK. $9 fare and it was great if you needed to build miles as they had a guaranteed minimum number of miles per flight.
Love it!!! Cyclists win again!
Chalet,
Thanks for the analysis, but I was referring to flying your own plane, not chartering.
You can buy a good used 172 for less than buying most new cars,and while a new car will be worth half of what it costs in three or four years, a used airplane purchased today will hold it's value well, and history shows that it will probably appreciate in value with an economic recovery.
Owning and flying a plane is not for everyone, but for many it is a valuable business tool that also provides much enjoyment.
Thanks for the analysis, but I was referring to flying your own plane, not chartering.
You can buy a good used 172 for less than buying most new cars,and while a new car will be worth half of what it costs in three or four years, a used airplane purchased today will hold it's value well, and history shows that it will probably appreciate in value with an economic recovery.
Owning and flying a plane is not for everyone, but for many it is a valuable business tool that also provides much enjoyment.