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'"If in fact there's a reverse takeover, with the McDonnell ethos permeating Boeing, then Boeing is doomed to mediocrity," says James Collins, co-author of the bestseller Built to Last, which used Boeing as a case study of sustained greatness and McDonnell as its "comparison company." "There's one thing that made Boeing really great all the way along. They always understood that they were an engineering-driven company, not a financially driven company. They were always thinking in terms of 'What could we build?' not 'What does it make sense to build?' If they're no longer honoring that as their central mission, then over time they'll just become another company." '